Over 65s driving cosmetic surgery market
Men are also continuing to drive the cosmetic surgery market, with four in five (82%) of the Nuffield Health surgeons saying they have noticed a rise in men seeking cosmetic surgery in the form of nose jobs, eyelid lifts and ‘man boob’ removal. Almost all surgeons (95%) also reported a rise in the number of previously overweight or obese patients looking for surgery following dramatic weight loss.
The Nuffield Health plastic surgeons attribute a number of reasons for the trend among the ‘baby boomer’ generation for plastic surgery as a direct result of people living longer, healthier lives and wanting to ‘look well’ too. For men, surgery has increasingly become ‘the norm’ in recent years, and the trend looks set to stay, with men accounting for one in ten of all UK cosmetic procedures.*
“I’m now seeing many more people in their 60s, 70s and even their 80s seeking plastic surgery as they not only want to remain fit and healthy into their old age but they want to look well too. I think this trend will continue as this is an expanding age group. They aren’t usually looking for radical work, normally face-rejuvenation, and providing they are fit and healthy, we can use new techniques and technologies which are ideally suited to them. I also see many more men. 15 years ago surgery on men was very rare, now they make up around 10 – 15% of the people I see.”
These new groups of customers join the traditional customer set, such as mums looking to restore their pre pregnancy bodies, women in their 20s seeking breast augmentation and women in their fifties asking for face lifts. 82% of the surgeons said that they thought that these new customers were being driven by the fact that people are feeling the benefits of coming out of a long-term recession, while those having surgery for weight loss were driven by the fact that the NHS – which previously carried out procedures – has tightened its belt even further. Despite this, figures released last week by the plastic surgery body - BAAPS – reveal a slight decline overall for UK cosmetic surgery procedures.
While the surgeons confessed to having been asked for penis extensions, ear lobe reductions, buttock implants and even a forked tongue, mostly patients are looking for a natural look.
The plastic surgeons said they are seeing a definite move away from people looking to copy celebrities – for 75% of surgeons it was very rare to be asked to replicate a celebrity look – with people in favour of a natural looking result (100%), something non-surgical (55 per cent) and to rejuvenate rather than enlarge (57%).
In terms of what motivates people to consider surgery, the research highlighted that the choice is not down to peer pressure, pressure from a partner, or the need to look good at work, but the desire to improve self-confidence - which 100% of the surgeons agreed was a key motivator for most of their patients.
The surgeons, based at 31 Nuffield Health hospitals across the UK were also asked to share their predictions for the future. The majority agreed that they would continue to see an increase in men (95%) and older people (82%) amongst their patients and most thought that plastic surgery would increasingly become the norm – indeed many view it as the norm already in most parts of the UK.
Face transplants, light weight breast implants and mid face lifts (which lift the middle segment of the face) were highlighted as the new and innovative techniques that will become more commonplace over the coming years in the world of cosmetic or reconstructive surgery following accidents or injury.
Mr Ian Whitworth, said:
“Plastic surgery is such an innovative speciality. In cosmetic surgery we are seeing much more integration between non-surgical and surgical procedures, combining fillers and Botox, and surgery where appropriate.
“The pioneering areas are in reconstructive surgery where surgeons in the UK are really pushing boundaries, particularly in their work with the armed forces. There are also incredible things happening with tissue engineering, where facial features, like a nose, can be rebuilt using other parts of the body”.
Thursday 5 February 2015